Strategy · 2024
ProBarrow
A product marketing and brand development project for an electric wheelbarrow designed to make material transport easier and more efficient.
Scope
- Brand Strategy
- Product Marketing
- Content Strategy
- Audience Research
- Creative Direction
Client
Pro Barrow
Overview
Pro Barrow is a product marketing and brand development project centred around an electric wheelbarrow designed to make material transport easier and more efficient. The project explores how a practical construction product can be translated into a compelling brand and communicated through digital content, product storytelling, and audience-focused marketing.
Approach
The project combines product research, audience research, brand strategy, content development, and visual experimentation. Marketing concepts are developed around the product's functionality, real-world use cases, and the problems it can solve for contractors, builders, landscapers, and others working with heavy materials.
Outcome
A developing marketing and brand foundation focused on clarifying the product's market position and communicating its practical value to potential customers.